- שנה: 1992
- מו"ל: דיגיטל ישראל
- פורמט: חוברת
- נמסר ע"י: ענת כרמי
- תגיות:
OCR (הסבר)
digital)
Infomanagement for the Cable & Satellite TV Industry
> oe cable and satellite TV operation ts
forever expanding.
You must keep pace.
You must act intelligently.
To do so you need the right information.
The right management tools.
The right WIZARD to help you out.
DECSYS PRESENTS:
WIZARD
INFOMANAGEMENT FOR THE
CABLE & SATELLITE TV INDUSTRY
“Wee cable and satellite TV operation is
forever expanding.
You must keep pace.
You must act intelligently.
To do so you need the right information.
The right management tools.
The right WIZARD to help you out.
DECSYS PRESENTS:
WIZARD
INFOMANAGEMENT FOR THE
CABLE & SATELLITE TV INDUSTRY
Se cable and satellite TV operation is
Jorever expanding.
You must keep pace.
You must act intelligently.
To do so you need the right information.
The right management tools.
The right WIZARD to help you out.
DECSYS PRESENTS:
WIZARD
INFOMANAGEMENT FOR THE
CABLE & SATELLITE TV INDUSTRY
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BOOK INGTO© THE FUTURE OF CABLE &
SATELLITE TV
Cable and satellite television has forever altered the face of the world's TV
industry. Nonetheless, in a universe where technologies are always changing,
where re-regulation is a constant possibility, and where increased competition
is a genuine concern, it is time to face cable's future by taking stock of its
requirements.
DECsys has done just that.
DECsys appreciates the various needs of the cable and satellite TV industry.
Needs which include:
Maintaining and improving overall revenue
Increased customer satisfaction.
Expanded penetration.
Elevated revenue per subscriber.
DECsys understands that the rapidly changing needs and goals of the cable and
satellite TV industry require an information and management system which:
simultaneously maintains a company's initial technological investment, while
providing upgraded tools for greater flexibility and control of day-to-day
operations.
provides a sophisticated solution capable of meeting current demands while at
the same time furnishes future growth opportunities.
That's why DECsys believes...
YOU NEED A WIZARD TO INVOKE
GREATER EFFICIENCY
After conducting a thorough analysis of the cable and satellite TV industry's
needs, DECsys has conjured up WIZARD. A new, unique INFOMANAGEMENT
system using up-to-date software tools and design methodologies.
A comprehensive INFOMANAGEMENT system, WIZARD provides cable
operators with the right information and management tools at the right time.
WIZARD is the result of several years' research on the cable and satellite TV
industry. A significant number of studies show cable and satellite TV operators
are looking for an information system to provide them with:
Flexibility
Control
Integration
Connectivity
Open Systems
WIZARD has been developed with these needs in mind. The magic of
WIZARD is that it can provide:
Flexibility to cable operators who want their system to expand along
with their expanding business.
With WIZARD, new franchises and management areas are easily incorporated
into the existing information system.
As a parameter driven system, WIZARD provides the tools for customizing the
various functions of each operation. Operators determine everything —- from
service promotions, pricing and service packages, to rate increases, adjustment
authorizations, credit, and much more.
Control over all transactions.
Performance is monitored by tracking new areas either separately or in
conjunction with the present setup. Consequently, managers have the ability
to expand their business as they see fit, and gain greater control over their
operation.
* Integration, Connectivity & Openness with other systems.
As a DECsys software product, WIZARD benefits from Digital's position as the
world's leader in systems integration and networked solutions. Together with
Digital's architecture, WIZARD provides you with an open system that can
interface and network to virtually any other computer system. Additionally,
Digital's vast array of third party suppliers provides you with an unsurpassed
variety of solution options for your business.
It was certainly well worth the time to research and develop a system like
WIZARD. Here's how WIZARD and its INFOMANAGEMENT program pays off
for you.
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THE WONDERS OF WIZARD
It's Part Of The DIGITAL Difference
Only a WIZARD can create INFOMANAGEMENT -- a sophisticated
computerized solution for the cable and satellite TV industry that's easy to
learn, understand, and use... and only WIZARD provides greater flexibility and
control over information.
WIZARD has been developed by utilizing Digital's most advanced software
tools:
RDB the robust relational data base to store the information
CDD the central repository of data definitions
APTuser generates reports on demand without any programming knowledge.
CASE productivity tools ensure a clean, sophisticated software design
development, and maintenance.
It's Menu Driven
A menu driven system, WIZARD has pop-up menus, sub-menus as well as
on-line help and documentation. The menus, help screens and friendly
interactive system, helps cable operators streamline their operations by:
reducing the number of Customer Sales Representatives, decrease user training
time and help eliminate time wasted waiting for instructions. In turn, overall
productivity is significantly improved.
Quick Access
Certainly, all menus are not always needed. WIZARD provides a bypass for
advanced users who want to move more quickly through the system.
Privileges
WIZARD provides security and privileges to control the correct access by
different users.
It Provides Comprehensive Information
Extensive research has shown that cable and satellite TV operators and
managers are not receiving the type or level of information required for
making critical decisions. As a comprehensive INFOMANAGEMENT system,
WIZARD answers this need. By providing a greater variety of standard
management and analytical reports, operators benefit from critical up-to-date
information, such as:
¢ Subscriber Analysis
* Service Call and Work Order Analysis
* Accounts Receivable Analysis
* Trends Analysis
¢ Revenue Streams Analysis
Its Flexibility Is Tailor-Made For You
ENEDESO WIZARD recognizes that no two cable or satellite TV operations are alike.
WIZARD's numerous functions are driven by codes and parameters, allowing
cable operators to tailor many of the system's areas to suit their own needs.
Consequently, cable operators have a firmer handle on their operations and no
longer have to rely on billing vendors.
It Provides The Tools To Increase Market Share & Penetration Rates
... and flexibility WIZARD enables cable and satellite TV operators to create marketing, sales
and customer service strategies by extrapolating ideas from data contained in
the system. WIZARD also provides operators with the mechanisms to
maintain, analyze and report detailed, critical demographic information which
can be used for:
Penetration analysis
Targeting specific customer types
Offering specific services
Tracking and analyzing the success of selected sales and promotional
campaigns.
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WORKING WITH WIZARD GIVES YOU A
HANDLE ON YOUR ENTIRE OPERATION
A Handle on Customer Service
The first and most freqently used item on WIZARD's main menu, CUSTOMER
SERVICES is used for:
Providing customer and address information
Processing different types of work orders
Maintaining homes passed
Managing dispatch
Providing billing information
Ordering and monitoring PPV events
Access to different types of history information
The average CSR only works with the CUSTOMER SERVICE module, using it
for:
Writing memos to a customer's account
Requesting a customer adjustment
Viewing previous statements
Checking customer delinquency status
Scheduling or rescheduling an order including exact appointment
Reading scripts to help sell a particular service
Managing VIP information
Viewing Ledger history, Service Call history, Equipment history, Pay-Per-View
order history
By getting a handle on CUSTOMER SERVICE, authorized personnel can
process, print, and close work order reports dealing with Productivity, Service
Call, and Outage Analysis. Similarly, since managing work orders is a
significant task related to CUSTOMER SERVICE, WIZARD emphasizes its
importance by devoting a major section to it. With WIZARD, work orders are
generated for all account changes and service calls, including: installation,
disconnects, upgrades, downgrades, transfers, miscellaneous, service calls and
equipment changes.
By using Addressability and accessing the customer's set top, CSRs can create
and close work orders immediately. This generates instantaneous updating,
making the system accurate at all times.
A Handle on Accounts Receivable
Batch payment and adjustment processing is done within ACCOUNTS
RECEIVABLE. Batches can be entered, printed, edited, approved and posted
from ACCOUNTS RECEIVABLE. This can be accomplished either manually or
automatically, by using back lockbox processing. Similarly, batch processing
for refunds and write-offs are done in this module.
ACCOUNTS RECEIVABLE reports available in this module include:
Aging Analysis
Accounts Receivable Transaction Summaries
A/R Activity Report
Monthly Revenue
Bad Debt Recovery
Deposits
Audit Reports
A Handle on Billing
Streamlined efficiency also relies on proficient BILLING sequences. WIZARD is
capable of handling up to 31 cycles for billing customers on different days of
the month, while statements can be issued from monthly to annually. At
management's discretion, WIZARD's BILLING function also handles
end-of-month billing, closing the accounts and aging them for the duration of
the accounting month. Statement processing allows several statements types,
and different billing cycles to be processed and printed at the same time. In
addition, inserts can be used. There is no downtime when customer charges
are being processed, so that interactive users can access customer information
simultaneously.
WIZARD supports various payment methods, such as: cash, bank auto direct
debit, credit cards, checks, and others.
A Handle on Collections
Getting a handle on COLLECTIONS requires a setup informing the system to
run certain processes on specific days of the month. WIZARD does just that.
Its COLLECTIONS function chronicles all transactions in each customer's
accounting record, including delinquent account information. COLLECTIONS
can also be used for charging late fees. As in billing, COLLECTIONS also closes
and ages accounts to the end of the accounting month, according to
management discretion.
WIZARD
Effectively managing today’s business
A Handle on Management Control
Continual on-line information is the best tool for total MANAGEMENT
CONTROL. With WIZARD, management reports are displayed on the screen,
and periodically updated throughout the day as the system runs. Managers
can view the number of subscribers and homes passed, outstanding work
orders, completed work orders, and accounts receivable. Complementing this
handle on MANAGEMENT CONTROL is the manager's ability to view current
penetration rates by franchise and system, as well as the ongoing revenue per
subscriber.
A Handle on Marketing & Sales
In order to get a handle on MARKETING & SALES activities, cable and satellite
TV operations require the tools for creating reports, labels and cards. With
WIZARD, users can create a report printout of practically any data regarding
the record of actual subscribers, homes passed, old subscribers, and address
selections. By using specific customer or address information, reports can be
generated for select groups of customers and/or potential subscribers. In
addition to such user-created reports, WIZARD generates standard reports
which include:
Campaign Analysis
Retention Reporting
Subscriber Life
Service & Rates Analysis
Premium Services Reports
Sales Productivity Reports
By using WIZARD's sales tool, sales representatives are able to analyze their
territories, and obtain lists, labels, or cards of potential customers.
A Handle on Reporting Capabilities
REPORTING CAPABILITIES requires a certain amount of flexibility. With
WIZARD you are able to:
Export data to other systems over the network
Utilize report writers
Integrate WIZARD data into other systems
WIZARD allows data to be integrated with numerous applications, such as:
graphics, word processing, and spreadsheet applications.
A Handle on Addressability
Getting a handle on the Addressability interface or multiple addressable
interfaces is yet another important WIZARD function. WIZARD provides the
tools for authorizing transactions and refreshes set tops and addressable taps.
All Pay-Per-View event transactions pass through this function, enabling
viewers to see the event on their TV.
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A Handle on Interfaces to Other Systems
WIZARD employs a Digital software product used for communications
protocol in order to give cable and satellite TV operators a handle on other
systems. WIZARD contains interface monitors for interfacing with:
Addressable set tops
Automatic Response Unit (ARU)
PPV Impulse Ordering
Automatic Numbering Identifier (AND
Bank Lockboxes
Automatic Payment Processing
Electronic Funds Processing (EFT)
General Ledger
Engineering Homes Passed System & Geographic Information Systems (GIS)
A Handle on Inventory
Total INVENTORY control requires a system keeping you updated on all the
equipment used in your cable and satellite TV operation. WIZARD's
INVENTORY function not only keeps track of set tops, but also other types of
equipment.
WIZARD's INVENTORY function records all location changes made when
equipment is moved from the warehouse to the technician or installer, and
finally to the customer. Equipment locations are defined in the system's codes
and parameters, allowing users to pinpoint it and move it to its proper location.
This function is used only by employees responsible for moving set tops and
other types of equipment.
———
Of significant importance to cable and satellite TV operators is the ability to
trace the history of each set top. Through WIZARD it is possible to chronicle a
set top's purchase date, its number of repairs, customers who have used it,
and its present location. WIZARD also keeps track of unrecovered set tops
and prints reports indicating set tops locations.
A Handle on Pay Per View (PPV) and Video on Demand (VOD)
With addressable Set Tops part-and-parcel of your cable TV operation, Pay Per
View (PPV) and Video on Demand (VOD) have become an important service
option. WIZARD provides your operation with the support functions for
keeping track of, and managing this service. With WIZARD you can define and
schedule events, plus keep track of:
PPV and VOD events and rates
Purchases associated with one or more outlets
Profiles of PPV and VOD Subscribers
PPV and VOD orders, credits and cancellations
Different ordering methods are supported:
Impulse Pay-Per-View (Store and Forward)
Audio Response Unit (ARU)
Automatic Number Identifier (AND
Customer Service Representative (CSR)
A Handle on Homes Passed
An up-to-date HOMES PASSED database is essential for any efficiently run
cable and satellite TV operation. These WIZARD features give you a handle on
your HOMES PASSED database:
Vid TARO
Creation and Maintenance of individual addresses
Mass Additions of Addresses
Mass Changes of Addresses
Homes Passed Reports
Maintain MDU (Multiple Dweling Units) and Mass Generation of units
With WIZARD, address information extends beyond the usual name, street,
city, state and zip code. It includes codes referring to each address’ technical
and management information -- such as drop and wiring status, number of
outlets, sales route and dispatch area.
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A Handle on Dispatching/scheduling
A competently operated DISPATCHING & SCHEDULING department signals
subscribers that their cable and satellite TV operation is keeping on top of all
activities. WIZARD's INFOMANAGEMENT system provides dispatchers with
that necessary handle needed for daily workflow. A variety of dispatching
boards and screens are at the dispatcher's disposal, providing information on
the progress and completion of work orders and service calls. In addition, the
dispatcher can either report, change, close or void an order, refresh a set top,
establish service routes, plus view and make equipment assignments
Proper scheduling entails assigning the appropriate technician for each job and
determining a date and time mutually convenient to both the company and
subscriber.
WIZARD's WIZARDRY
WIZARD's wizardry lies in the numerous INFOMANAGEMENT advantages it
has over ordinary subscriber management systems. Observe the WIZARD
difference:
The Wizardry of Increased Revenue Streams
Increased cable and satellite TV revenue can be collected from a variety of
sources, such as:
SOUND MARKETING STRATEGIES
In order to succeed, all cable and satellite TV operations must rely on a solid
marketing strategy. The basis for sound sales lies first and foremost with
accurate demographic information. Once those details are in hand, savvy
strategies can be developed -- targeting the entire market and/or pockets of
families inclined to have specific viewing habits.
WIZARD provides you with the tools for focusing in on the demographic
make-up of your constituency, thereby easing the way for you to produce
direct mailers targeted at specific households. In addition, a convenient list of
target subscribers can be printed for a telemarketing campaign. This added
feature helps you increase your operation's revenue by increasing the number
of subscribers paying for premium services. What about monitoring individual
services rendered? Here too, WIZARD is a big help. With its daily collected
data, WIZARD informs you which are the more popular subscriber services,
which are less so, and which are being often switched.
In short, with WIZARD you get a total demographic picture. Its subscriber data
base provides a detailed profile of each individual customer, including:
e Home Address
e Neighborhood Demographics
e Viewing Preferences
e Present Services
e Number of Service Calls Made
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PAYING ATTENTION TO SUBSCRIBER NEEDS
Management can quickly solve subscriber problems and address common
subscriber issues with WIZARD's memo system. Memorandums on all
subscribers can be categorized and periodically printed, thereby allowing fora
speedy resolution of all possible problems. For their part, subscribers feel
fairly treated and develop a loyalty to their cable and satellite TV company. As
satisfied customers they are open to new ideas. Consequently, cable and
satellite TV operators can easily include these customers in target market
campaigns aimed at increasing the number of specific services and
Pay-Per-View events ordered.
READILY AVAILABLE INFORMATION
Accurate and up-to-date information at fingertip availability during telephone
ordering paves the way for streamlined efficiency. Combine WIZARD with the
telephone and you have the perfect combination for an effective sales tool. A
CSR can quickly and efficiently enter any order over the telephone, change
items in inventory, schedule orders with installers, give reviews of current
movies airing, and focus on customer's special interests. On the flip side,
viewers can call in, inquire about specific promotions and packages, as well as
receive instant gratification by having the CSR promptly record an order.
STREAMLINED EFFICIENCY
WIZARD helps streamline your operation in many ways, paving the way for
additional increased revenue. With less problems to deal with, less manpower
is required in customer service. Additionally, a CSR working with effective
customer service tools is able to increase the number of customers s/he deals
with per hour.
INCREASED OPERATIONAL REVENUES
Naturally, escalated productivity on the part of a CSR plus expanded customer
satisfaction helps augment earnings. Marketing campaigns clearly presented
on the screen provide CSRs with greater awareness, making it easier to sell
more services and packages while reducing the number of missed sales. Of
course, Pay-Per-View event ordering capability and Addressability links for any
type of set top both increase the number of overall customers per service.
VS
While these are obvious ways of boosting earnings, very often revenues can be
simply increased by staying on top of bad debt collections. To do so, WIZARD
provides the following tools:
Late Charges
Nonpay Letters
Nonpay Orders
Bad Debt Letters
Collection Lists
Overdue payments can be assessed and an additional charge can be made
according to the extent of time delinquency. Charges can be a set amount for
everyone or a percentage of each unpaid balance. If customers do pay, but
late, they can also be liable to a late charge, providing yet another additional
avenue for increased revenue.
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The Wizardry of Increased Effectiveness
With greater marketing effectiveness already established, WIZARD helps you
magically master these other avenues of efficiency:
ACCOUNTING DEPARTMENT procedures become more productive. With
accurate franchise fee and vendor payment reporting, WIZARD helps produce
the exact reports necessary for completing proper forms and information
documentation required by vendor and government agencies.
LESS PAPER SHUFFLING occurs because all your systems are automated on
WIZARD. With WIZARD you benefit from the following features:
Memos for all CSR, Accounting, Technical and Management Personnel.
Easy-to-use Sales Scripts for Services & Promotions.
On-line Help Providing Instant Answers to Questions on How to Use the
System.
TIME SAVERS are built into WIZARD. The memo feature is a perfect example,
for it eliminates the need of hard copy memos to be physically transferred
from a CSR to a supervisor or accounting clerk. WIZARD's relational database is
another time saver as it allows for instant information retrieval and is capable
of issuing specific topic reports based on data included in different functions.
The Wizardry of Cost Reduction
Using WIZARD reduces costs. Here are some examples:
Cycle Billing balances monthly work loads,there by requiring less staff during
peak periods.
Work Orders scheduled according to specific time periods save daily
manpower and equipment expenditures, as orders are routed to the same
neighborhoods during the same time periods. Travel time for installers and
technicians is reduced. Truck wear and tear decreases, and appointments
scheduled according to customer's requested time period eliminates most "not
home" calls.
The Wizardry of Customer Satisfaction
Providing customers with the pleasure of knowing their cable and satellite TV
company cares about them and their time constraints, is one of the best public
relations tools. This is just one example of how WIZARD helps ensure
customer satisfaction. An effortless way of accessing all customer information,
WIZARD provides these additional benefits to all CSRs:
A CSR can answer customer requests immediately by looking up subscriber
files and entering orders, service calls or memos on each customer's record.
e A CSR receives instant recall of a customer's work order, service call, service,
and address history.
e A CSR can display actual billing statements sent to customers so that s/he can
answer and understand any billing questions called in by subscribers.
Statements can be reprinted if a customer asks for an additional copy.
¢ A CSR can request an account adjustment while looking up a customer's
account. This timesaver provides instant satisfaction to the customer.
e A CSR can schedule a service call at a day and exact time convenient to the
customer .
In short, WIZARD helps a CSR meet the changing needs of customers by
answering requests,providing clear and accurate billing, easily offering more
services, storing all records and immediately closing addressable orders.
WZ
e Wizardry of Higher Market Penetration
WIZARD provides CSRs with important tools to help increase market
penetration:
e An improved computer system provides more time for calls.
e A script format displaying current marketing information ensures sales
consistency and ease of sale completion.
¢ The ability to print labels for addresses or customer groups helps facilitate
direct mail campaigns.
On-screen display of statistics provides management with quick access to
information for market analysis.
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VS
eee The Wizardry of Digital Equipment Corporation's Platform
There's a lot of wizardry in WIZARD. Aside from its unique features, one of its
most appealing points is its direct connection to Digital. By using a Digital
Equipment Corporation platform you benefit from the following advantages:
Complete, reliable service is one of Digital's primary corporate goals. With
Digital's international network of offices, no other computer vendor matches
the range and depth of services which Digital offers.
Digital computers offer cable operators versatility with unparalleled integration
and networking with all other computer systems. Only Digital has the capacity
to link industry-standard personal computers, advanced workstations,
departmental systems, ALPHA, VAX clusters, and IBM mainframes in a single,
seamless network.
Digital computers are easily upgradable and give operators the flexibility to
grow with a dynamic, changing industry while keeping costs to a minimum.
Digital and DECsys are committed to the cable industry by developing
products that take the operator well into the future. With Digital, cable and
satellite TV operators have access to the latest technology in terms of software
and software development tools. In addition, they have the ability to add
other sophisticated software products to the system when needed.
Digital ensures office uniformity because of standardization and consistency in
the use of the system. This particularly applies to the use of the keyboard,
commands and training.
Once you add up all these advantages plus WIZARD's
unique INFOMANAGEMENT features, you will find an
unrivaled solution to your particular operation's problems.
You'll agree that DECsys's WIZARD provides you with all the
INFOMANAGEMENT tools for a successful today and
tomorrow.
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